Going for that one trend does not bring success
(Elsevier Voedingsmiddelen
Industrie, 30 sep. 2005, no. 7:pp 10-11)
The consumer changes his behaviour constantly and the packaging of foodstuffs changes along. Packaging technologist Ulphard Thoden van Velzen tells us about packaging materials, new technologies, the consequences of the price war in the supermarket and concepts such as 'forgotten food trend'.
